With the ban incandescent lamps of 100 watts and above in the National Development and Reform Commission announced on October 1, 2012, LED lighting industry by the support of relevant national policies, traditional lighting has been gradually transition to LED lighting.
Earlier this year, Tsinghua Tongfang, Hongli Opto-electronic, country star power, BDO Runda, Neo-Neon LED lighting companies have begun snatch domestic channels; the traditional lighting brands, including Philips, NVC, Op Sidon, goods fine also trying to expand its own domestic LED lighting sales channels; Even the original home lighting brand, such as the new Terri, Guanhua Wang Kwong, Malan Shi product line extends to the LED lighting series, rely on, and optimization original distribution outlets to join the LED Lighting marketing battle.
Clearly, the domestic LED channels dispute has been heating up.
However, the transition from traditional lighting to LED lighting is not smooth sailing in the transition process, both like the sun lighting Yaming, was as successful typical state lighting, and there are some like Foshan Lighting NVC as a wavering.
Insiders frankly, "transformation is difficult, it will be difficult in the concept of change. In the past few years, the pace of domestic traditional lighting companies transition to LED was not very firm, although some involved in LED lighting, but its performance support is also largely dependent on traditional lighting can not be done to concentrate.
Called "defense", but the "Code" the consequences of the of Engineering LED CEO Dr. Zhang Xiaofei this kind of mentality, it means passive, passive means backward, backward means been eliminated.
Senior engineer LED "reporter investigating know, the traditional reseller channel according to prices transformation LED main also look at cost, many traditional lighting brand dealers directly to the Zhongshan Guzhen procurement assembled products, to complete the transition of traditional to LED.
This year, the domestic LED price war has reached a very intense phase, not only is the homogenization of serious industrial base of Guzhen Town, Zhongshan and other powerful spell price, even Neo-Neon, rectangular lighting listed company also began to join the ranks of the price war.
For the low price is not the key to open the lighting market, the price war will last long, the industry believes that the LED market will remain in the short term prices melee stage. "Price war, there must be the object, whom we in the end the price war. Now seems melee. Obviously, looks are not obvious."
October 2012 - December, senior engineer LED, LED Engineering Mall, senior engineer LED lighting market magazine co-hosted the 2012 traditional lighting transformation LED lighting strategies Roving Seminar ", will be held in Zhongshan, Foshan, Jiangmen, Shunde, Dongguan, Guangzhou, Huizhou and other traditional the lighting industrial city tour organized. The seminar will be invited to the domestic well-known traditional lighting business leaders, LED lighting business executives as well as around the excellent lighting distributors representatives to discuss the traditional lighting industry transformation strategy and corporate channels, owners tripartite cooperation strategy.
0900, October 19, 2012 Zhongshan Station seminars will Zhongshan Guzhen Fair 2012 over the same period, held in Zhongshan Guzhen Lighting Plaza Conference Center on the third floor.
Then, the Engineering LED CEO Dr. Zhang Xiaofei, chairman of Loyal Lighting Intersection Safety Fuzzy Synthetic Evaluation small Bailong lighting, general manager Wang Wanchuan, wood the Linsen lighting Deputy General Manager Lin Kee Liang Lai measured detection COO Li Sheng other guests will be common bottlenecks and the transformation of traditional lighting LED lighting The countermeasures, LED lighting and traditional lighting cooperative mode and practice under the new situation of the lighting industry, overseas sales strategy issues launched an in-depth discussion, more the roundtable dialogue scene audience doubts answering.